Raddison RED
This is how I designed the main mural design.
Radisson RED’s motto is ‘Enjoy It’. I started by noting that their motto was ‘Enjoy It’ and told them that I hoped they ‘Enjoyed’ my presentation too. Here, I mentioned their brand and managed to amaze the judges right at the beginning. This attracted their attention and I realized that they were listening with pleasure throughout the presentation.
Next, I started to explain their brand to them. I had researched what the colors meant to get a sense of the reasoning behind choosing such colors. These colors were in my main design (merging their vision comes in here).
Furthermore, I found their brand vision and mentioned how I tried to incorporate these 3 main visions to my design. Again, I am explaining their brand to them and at the same time explaining my design with a story.
At this point, I started to explain features of MY design. I explained how I got inspired by their art style and thought of the use of rubies within my design. Of course, I got the picture and the information from my extensive research.
I had talked about their brand quite enough at this point. Now, it was my turn. I first brought up my choice of colors, then I mentioned how I merged their brand vision with the contest topic, and lastly put up my other inspiration: Rock ‘n’ Roll. Here, I said how Rock ‘n’ Roll was checking each box. Art = Art style as a whole. Music = it’s a music genre and Fashion = Rock ‘n’ Roll stage outfits.
I explained my inspiration and specifically mentioned the year interval. This touches upon their art style: they merge the past and the present. Hence, I am merging their vision with my design.
My initial idea was to turn a falcon wing into Rock ‘n’ Roll musician’s outfit. At this slide, I am explaining my initial idea by explaining how it suits their brand concept.
As further I go through my presentation, I start to get deeper into analyzing my design and planning it to the judges. I am starting to show specific inspirations and how I had incorporated that into my design. Whilst I was researching, I had found this picture with a statue which had some inspiring shapes. I took that shape and created a pattern which eventually became part of my main design.
I kept on building till this slide, where I eventually show my final design. Think about your presentation as an essay and you have to have a good structure. In my presentation, I kept building upon my previous slide, repeating information to make it more memorable.
This slide is all about my design, which has their features of Radison RED incorporated into it. I am simply pointing out why I chose what I did. Don’t forget to mention your brand every time.
At the end of my presentation, I am once again repeating their motto and ending by mentioning them. I am so grateful to have my design featured in the hotel.